Robin Leach Named Spokesperson

Published by Monaghan Communications, October 29, 2011

Robin Leach From TV's "Lifestyles of the Rich and Famous" is named spokesperson to assist in rebranding Southeast & Midwest Gold Buyers to GoldMax USA

Company Plans to Open 12 Stores in Atlanta Metro Area by Yearend

ATLANTA, GA – Southeast Gold Buyers and Midwest Gold Buyers, one of the largest buyers of gold and precious metals from consumers, announced today it has hired Robin Leach, former host of Lifestyles of the Rich and Famous, as a media spokesperson to assist in the rebranding of Southeast Gold Buyers stores to the GoldMax name.

With Southeast Gold Buyers and Midwest Gold Buyers operating under the GoldMax brand and new store openings in the region, GoldMax will have more than 220 stores located from coast to coast by yearend, and be the largest chain of stores in the United States specializing in buying gold and precious metals from consumers. The company is slated to open 40 stores in the U.S. by the end of 2011.

Currently, in the Atlanta metro area, GoldMax has 55 stores and plans to open an additional 12 stores by yearend. GoldMax has85 stores in the Chicago-land area and plans to open 11 more stores by yearend 2011.

According to company co-founders Scott Garber and Jordan Sadoff, Leach is hosting a series of GoldMax television spots, "Turn your jewelry box into your own personal ATM at GoldMax," which are currently running in major markets across the country, on YouTube and the company's new website ( Leach can be heard on the radio as well as seen in GoldMax print ads. The campaign is expected to run through the end of the year.

"We are very excited about having such a widely-recognized personality like Robin Leach play an active role in our company and the rebranding of our stores to the GoldMax name," said Sadoff. "Robin's signature phrase, 'champagne wishes and caviar dreams' is a great inspiration for our customers to take advantage of GoldMax's generous payout rate to help them achieve their wishes and dreams."

"Everyone has unused or unwanted gold, but most people don't know how fast and easy it is to get a good price for their jewelry," said Garber. "They can come into our stores with useless jewelry or other items we will purchase and leave with money to spend on other luxury items."

GoldMax will purchase gold (any karat/carat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks. GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles.

"We're highly confident that we're the strongest payer around," said Sadoff. "If a seller receives a higher quote anywhere else, we'll beat the price by 10 percent; it's that simple."

"With the price of gold continuing to set record highs, more and more people are turning their unwanted items into cash," Garber adds.

GoldMax is also assisting Leach in raising funds for his favorite Keep Memory Alive charity. Keep Memory Alive ( raises awareness and funds to support research and enhanced treatments at the Cleveland Clinic Lou Ruvo Center for Brain Health's disorders to cure neurocognitive diseases such as Alzheimer's, Parkinson's, Huntington's and ALS.

About GoldMax

With nearly 200 stores from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. GoldMax has opened more than 60 stores in the last year. See

Anne Monaghan
Monaghan Communications

Scott Garber
Southeast Gold Buyers / GoldMax